Saturday, August 16, 2008
There has been an effort to raise community awareness of local businesses in Willits, and the economic importance of spending dollars at these places, where the dollars will recirculate within the community at a much higher rate than is true of big "chain" stores. So, for example, when I buy ice cream at JD Redhouse or books at Leaves of Grass, no portion of that money goes off to pay dividends to corporate shareholders. When a local family makes a profit, they obviously are more likely to spend part of that money here. The boardroom giants in New York (or wherever) will not. The bumper sticker on this bike says "Think Local, Buy Local, Be Local".