Thursday, March 27, 2008
Noyo Cinemaplex in Evening Light
For such a sparsely populated area, we are lucky to have this three screen theater on East Commercial Street, in all its art deco glory. According to the early 20th century ethnographer Samuel A. Barrett, "no'yo" was the Pomo name for an encampment on the north bank of Pudding Creek, over on the coast about 30 miles from here. After the white people came, the name somehow got re-applied to a river south of Ft. Bragg, also on the coast. Although fairly far removed, it's nice to have a locally derived name on this movie house.